5 reasons you need to be mobile-friendly

Tuesday 14 February, 2017 | By: Allan O’Donnell | Tags: SEO, online strategy, digital marketing

Your website is your business card to the world. But is it enough to have a website that looks great on desktop devices? Definitely not - if you don’t have a mobile-friendly site, you could be missing out on a serious amount of business. Here are the top 5 reasons why you need to be mobile-friendly to maximise your online efforts.

 

1. It’s Where Buyers Are Spending Their Time

Do you remember the days when a mobile phone was just something you used to take calls? As mobile phones have evolved, becoming a device that we interact with for many different purposes, so too has the buyer behaviour changed. People are using their mobile phones for web browsing, researching prod-ucts and services, taking and storing notes, saving favourite websites, and for making purchases. Mobile is also one of the fastest growing digital mediums, with many statistics citing huge increases in the amount of time people are spending on mobile devices as opposed to desktop. Therefore, it’s important to have a mobile-focused presence to make your brand and offerings conveniently available where your potential buyers are spending their time.

2. Google Boosts Mobile-Friendly Search Rankings

In 2016, Google made updates to their algorithms which provided search engine ranking boosts to mo-bile-friendly sites. This means your site will be more likely to appear higher in search results and increase the chances of potential new customers finding your business. There are a lot of factors which go into search engine rankings, but there is a definite shift towards providing a better mobile experience - and it’s being rewarded.

3. Mobile Searches Have Overtaken

In 2014, Google announced that mobile searches had overtaken desktop searches stating, “More Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.” This is certainly a trend which has been continuing. According to further sources, in 2016 the share of mo-bile searches could now be as high as 60%. Combined with the boost to mobile-friendly websites in search results, this represents a huge amount of opportunity you could either be taking advantage of or missing out on.

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4. Location-Based Results for Location-Based People

Potential buyers performing searches from their mobiles are less likely to be in the one, static location than with desktops. So it pays make sure your business is easy to find in relation to where those people are. You may want to make further mention of your physical location on your site and get listed on Google My Business to start building visibility within Google Maps and in more localised community search results. There have also been some interesting location-related marketing opportunities recently, including businesses using location within mobile games to advertise. Pokemon Go is one example that brought attention to location-based marketing to the masses. While it may not be the right strategy for your specific products or customer demographics, it highlights the need to consider location as part of your future online marketing strategy.

5. Accelerated Mobile Pages

AMP (Accelerated Mobile Pages) is an open source initiative which seeks to end the frustrating user experience of login website loading times when viewing from a mobile device. It’s a subset of HTML de-signed for “reading” content rather than interactive content, to keep the page load speed snappy. It’s pretty impressive when you see pages load almost instantly and you can engage that site’s content with-out enduring a white loading screen for several seconds. That’s important because, according to several studies, up to 40% of users will abandon a website visit if it takes more than 3 seconds to load. That’s a lot of lost business!

With a clear change in buyer behaviour from searching and researching on desktop devices to mobile de-vices, the change in search ranking priority for mobile is following suit. If you’re thinking about a refresh of your website, it’s worth also considering AMP-specific site development. At the very least, having a site that incorporates responsive design and low page load speeds can be your key to providing a better mobile user experience. And if you’re after more business, becoming mobile-friendly could be your winning strategy.

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ALLAN ODONNELL

About the contributor:

You’re only as good as your last piece of work – Allan is a driven Digital Marketer with a strong understanding of that statement. Creating engaging digital content takes persistence, discipline and a passion for continual improvement. Having succeeded in a variety of past roles including eCommerce, Sales and Team Management, Allan has gained unique insights on how to provide value and connect with a wide-ranging audience. Website: https://www.jcurve.com.au

 

 

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