The majority of businesses have many competitors that sell a similar product or service. Getting ahead of the competition and winning the customers for your business is most often about value. That doesn’t necessarily mean being the cheapest price; it is about perceived value of your product or service and having a strategy that looks at differentiation from your competitors and the difference in outcomes. Read more.
Are you a small business on the verge of growth? A small business looking for that strategic move to work towards growth to a medium-sized enterprise? It doesn’t have to be complicated, but what you do need are the right people using the right selling techniques. Read more.
An employee who sexually harassed colleagues and told his bosses to f--- off at a Christmas party was unfairly sacked partly because the company had supplied him with a free flow of alcohol, the Fair Work Commission has found. Read more.