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Have you disaster proofed your small business?

Monday 20 March, 2017 | By: Default Admin | Tags: insurance, business owners, sustainable business, home business

It was 6:36pm on a Saturday night when the first text message came in “Catastrophic fire danger forecast. Avoid bush fire prone areas. Consider leaving now or early in the morning.” The messages continued further into the night “It is unlikely a fire can be stopped in catastrophic conditions. Activate fire and evacuation plans now.”
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Do you give your brand the attention it deserves?

Friday 17 March, 2017 | By: Andrew Griffiths | Tags: business owners, branding, marketing, IP

Most of us understand branding when it comes to buying things. We tend to have our favourite brands in clothing, perhaps electrical items, cars, food, restaurants and pretty much everything we buy. Even if particular brands aren’t out favourite, we might value some other quality that is important to us. For example a budget airline that we know offers us the cheapest fare but lousy service can still be considered a favourite brand. Read more.