Harness mobile technology at Mobile-ising Women in Business

Tuesday 16 February, 2016 | By: Darrell Giles | Tags: mobile technology, search platform, payment tools

Are you one of the thousands of people running your business from your mobile phone?

At the next event in the Mobile-ising Women in Business seminar series, some of Australia’s most successful entrepreneurs and business experts will offer insights into the continued impact of mobile technology and changed customer buying behaviour on the business bottom line.

The event will be held at the Brisbane Convention and Exhibition Centre on Tuesday 22 March and early bird tickets – save $100 on full conference price – are available until 22 February, or until sold out.

Liz banner

Liz Ward, from Digital Coaching International and Tourism Tribe, is a digital innovator with more than 20 years’ experience as a technologist.

“Mobile evolution has had a huge impact on business because it’s completely changed the way people make their purchasing decisions,” Ms Ward said.

“The importance of mobile is underlined by how Google, the most pervasive search platform, now penalises websites that aren’t mobile responsive, so these sites won’t rank as high in a search.

“And because people are now constantly on their mobile devices, customers now increasingly make their purchasing decisions in micro-moments.”

Micro-moments are those short bursts of time spent waiting in line for a coffee or a bus, for the kids to finish soccer practice, or for your colleagues to arrive for a meeting.

People now use their phones in those brief time bubbles to buy birthday presents, order groceries, call a taxi, or make a restaurant booking.

The importance of capitalising on these sale opportunities is just the beginning.

“The entire purchase cycle is playing out on mobile devices now and that includes not just the sale, but the customer advocacy that leads to more sales,” Ms Ward said.

With advances in mobile technology and the rapid expansion in uptake and usage, comes the need for more innovative and flexible mobile platforms.

Bronwyn Yam, from Commbank, expanded on her well-received session around mobile devices as payment tools and their ‘sky’s the limit’ implications for business.

“The aim for a business is to create an experience for customers that allows their business to differentiate themselves from competitors,” Ms Yam said.

“It enables them to lift their brand and to stand out in the market.”

She said one of the biggest obstacles for an SME was to be able to clearly define the core business. It was also essential to work out what was offered was unique.

“You have to really nail your brand and the value proposition for your customers,” Ms Yam said.

“ For instance, every café has a loyalty card, and there is already an app for that in our app-bank.

“But this doesn’t differentiate your café business from its competitors. You need to come up with something else.”

This is an exclusive opportunity to learn from experts and innovators from the world’s top 10 companies and the very best of our local entrepreneurs.

Discover the many ways cutting edge mobile tech can give your business a boost.


Mobile-ising Women in Business, Tuesday 22 March, Brisbane Exhibition and Conference Centre. Early bird tickets on sale until 22 February or until sold out.

Information and tickets available from the website: https://www.acci.asn.au/events/mobile-ising-women-business-brisbane



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