Who else here hates selling? I have no doubts most of you would have put up your hand because most people don’t enjoy the art of selling or being sold to. So, when it comes to your own business the last thing you want to do is to be selling, right! Read more.
If you’re not on Google, you may as well not be on the internet. Google suffered an outage for 5 minutes back in 2013 and it resulted in a drop of 40% in global internet traffic. To think that one company is responsible for almost half of the world's internet traffic, blows my mind. Read more.
In the web design business, second to choosing a web designer, creating content is one of the most difficult tasks a business owner is faced with when it comes to creating a new website. Adding to the challenge, once the website is live the fact is that content is one of the best forms of raising your profile as an expert in your industry, and consequently marketing your business.
Twelve years ago when I began building websites the goal in business was to get the phone to ring or to have the person walk in the door of your business. Most advertising was done through print, and therefore expensive. Most businesses weren’t capturing a persons’ details unless they bought from them. Read more.
There’s a joke that the best place to hide a dead body is in the second page of Google search results – with good reason. Very few people click past the first page, which is why it’s so important for your website to appear on the first page of someone’s search. Read more.
Globally, billions of people use social media every day. It is estimated that by 2018, 2.44 billion people will be using social networks. This figure is up from 970,000 in 2010. Read more.
The reality is, the number of Instagram followers you have is the new currency. But how do you grow your business’s Instagram audience? Read more.
Are you in a business where you are quoting for contracts, particularly, where those contracts become fixed price agreements? And if you are, when the contract is completed, have you made the profit you expected to make, or is it less?
Your website is your business card to the world. But is it enough to have a website that looks great on desktop devices? Definitely not - if you don’t have a mobile-friendly site, you could be missing out on a serious amount of business. Here are the top 5 reasons why you need to be mobile-friendly to maximise your online efforts. Read more.
Do you remember back in the 90’s when the internet was becoming the next big thing? That nostalgic sound of a screeching dial-up modem and waiting half an hour to download a single MP3 file? Read more.
Since their inception, mobile applications or, ‘apps’ as they’re known have dominated the conversation about technology in relation to nearly every aspect of our lives - from gaming and music, to travel and fashion. Now, we’re seeing entrepreneurs and small business owners becoming increasingly reliant on these savvy tools to help their business grow and improve workplace coordination and productivity. But with such a huge array of resources available, how do you know which apps are going to prove most useful for your business? Read more.
Search engine optimisation (SEO) is essential to businesses being found online. Both within Google and LinkedIn. Often I speak to clients, and they develop their SEO around what they think. But it is not all about them! It’s also about the keywords your ideal audience would use to find you. Read more.
The Chamber of Commerce and Industry Queensland (CCIQ) says the State Government has reacted with balance in finding a compromise for the personalised transport industry. Read more.
There are a lot of choices available when it comes to deciding which digital channels you are going to invest time and money in. The most important part of this process is to remember that it’s NOT about you but about your audience. Your decisions need to be based on how, where, and when your audience wants to interact with your business. Read more.