Beware of the marketing fluff
In our socially active world, there is no doubt that social media has greatly impacted our lives. How we interact with our friends, how we entertain ourselves, how we do business and of course, how we market to our audience has all changed.
Forgive me if this title sounds like I’m recommending you treat your customers like cattle or sheep, waiting there ready to be milked or shorn! I’m simply using an analogy and it is absolutely not the way I want you to treat your customers. I’d like you to look at this in the context of you running a profitable, sustainable and long lived business.
Twelve years ago when I began building websites the goal in business was to get the phone to ring or to have the person walk in the door of your business. Most advertising was done through print, and therefore expensive. Most businesses weren’t capturing a persons’ details unless they bought from them. Read more.
There’s a joke that the best place to hide a dead body is in the second page of Google search results – with good reason. Very few people click past the first page, which is why it’s so important for your website to appear on the first page of someone’s search. Read more.
Getting noticed in our busy world is not easy. It’s estimated that the average person is exposed to somewhere between 3,000 and 20,000 brands per day. That’s a lot of brand noise!
Most of us understand branding when it comes to buying things. We tend to have our favourite brands in clothing, perhaps electrical items, cars, food, restaurants and pretty much everything we buy. Even if particular brands aren’t out favourite, we might value some other quality that is important to us. For example a budget airline that we know offers us the cheapest fare but lousy service can still be considered a favourite brand. Read more.
Sitting in a café with a group of friends last week, we got talking about the costs of living. All of us have school age children or younger, and all are either currently involved in, or have been involved in some form of extra-curricular activity for their child. Read more.
Are you in a business where you are quoting for contracts, particularly, where those contracts become fixed price agreements? And if you are, when the contract is completed, have you made the profit you expected to make, or is it less?
Your website is your business card to the world. But is it enough to have a website that looks great on desktop devices? Definitely not - if you don’t have a mobile-friendly site, you could be missing out on a serious amount of business. Here are the top 5 reasons why you need to be mobile-friendly to maximise your online efforts. Read more.
Do you remember back in the 90’s when the internet was becoming the next big thing? That nostalgic sound of a screeching dial-up modem and waiting half an hour to download a single MP3 file? Read more.
Want your marketing to yield tangible results? An effective marketing plan is crucial for small businesses so they don’t waste time and energy on activities that don’t get results. Read more.
Whether they be smart, savvy, emotive or humorous, brands rely on brand stories to connect with their customers. Why? Stories make life interesting and they make people listen. In fact, research shows that our brains become more active[https://blog.bufferapp.com/science-of-storytelling-why-telling-a-story-is-the-most-powerful-way-to-activate-our-brains]when we engage in a captivating story. Read more.
Search engine optimisation (SEO) is essential to businesses being found online. Both within Google and LinkedIn. Often I speak to clients, and they develop their SEO around what they think. But it is not all about them! It’s also about the keywords your ideal audience would use to find you. Read more.