Viewing entries tagged with 'marketing'

1 Minute of Video is Worth 1.8 Million Words

Monday 29 August, 2016 | By: Tanya Williams | Tags: marketing, PR

Video is predicted to be 74% of all internet traffic by 2017 (that’s just six months away). You will probably be noticing a lot more video content on all your digital and social media channels. Yes, it is taking over everything and it is the fastest growing tool for digital marketing. Read more.

How to use ‘Expensive Questions’ to boost sales

Tuesday 16 August, 2016 | By: Graham McGregor | Tags: marketing, strategy, sales, premium content

Many years ago I was making a presentation on sales training programmes to a sales manager. My problem was that I was doing all the talking and my presentation was going nowhere fast. I had a new salesperson with me at the time and he was a lot smarter than me. He could see I was making no headway so he waited till I paused for breath. Then he asked the sales manager a simple question. Read more.

How to decide what digital channels are right for you [MEMBERS ONLY]

Monday 8 August, 2016 | By: Default Admin | Tags: digital, marketing, premium content

There are a lot of choices available when it comes to deciding which digital channels you are going to invest time and money in. The most important part of this process is to remember that it’s NOT about you but about your audience. Your decisions need to be based on how, where, and when your audience wants to interact with your business. Read more.