Have you ever written something only to re-read it and realise you have no idea what you were on about, let alone your audience? Or do you just not even know how to get started writing your copy? Read more.
Who else here hates selling? I have no doubts most of you would have put up your hand because most people don’t enjoy the art of selling or being sold to. So, when it comes to your own business the last thing you want to do is to be selling, right! Read more.
If you’re not on Google, you may as well not be on the internet. Google suffered an outage for 5 minutes back in 2013 and it resulted in a drop of 40% in global internet traffic. To think that one company is responsible for almost half of the world's internet traffic, blows my mind. Read more.
Have you posted on one job board, waited for the applications to roll in, then were surprised to see that they, simply didn’t? Job boards are useful for increasing the visibility of job vacancies. However, this visibility is limited to active job seekers that happen to put in the right search terms. Read more.
Social media is a great innovation allowing businesses to expand their market reach and engage with new audiences. It allows businesses to connect with little or no marketing budget and opens up a new world of business like never before. Read more.
If you had the ability to travel back in time and adopt a business change before it swept through, would you do it? If you knew then what you know now about social media, would you have jumped in earlier? Read more.
When it came to communicating with his employees, the newly appointed CEO of an accounting firm adhered to a rather tight-lipped philosophy: “Only tell them what they need to know”.
In the web design business, second to choosing a web designer, creating content is one of the most difficult tasks a business owner is faced with when it comes to creating a new website. Adding to the challenge, once the website is live the fact is that content is one of the best forms of raising your profile as an expert in your industry, and consequently marketing your business.
Beware of the marketing fluff
In our socially active world, there is no doubt that social media has greatly impacted our lives. How we interact with our friends, how we entertain ourselves, how we do business and of course, how we market to our audience has all changed.
Forgive me if this title sounds like I’m recommending you treat your customers like cattle or sheep, waiting there ready to be milked or shorn! I’m simply using an analogy and it is absolutely not the way I want you to treat your customers. I’d like you to look at this in the context of you running a profitable, sustainable and long lived business.
It’s always important to have an open mind when recruiting staff particularly when it comes to employing a person with a disability. Just like all employees, people with disability bring a range of skills and abilities to the workplace. Read more.
Do you sometimes wonder how to keep your highest performing employees working at that level? Or perhaps simply how to keep them and avoid them being poached by rivals. Read more.
Winning an award in front of your clients, stakeholders and industry peers is one of the most powerful and targeted ways to showcase and strengthen your brand.
Business is like traveling, you need the right information to get where you’re going. I recently booked into a hotel overseas that was a two-minute train trip from the airport. That sounded easy enough until I got there and tried to figure out what station and which train to catch. Read more.
In every business/organisation you are going to encounter the employee who is generally underperforming. You’ve tried everything that you can think of to help this person become motivated or the person used to be highly motivated but are now not.
The Fair Work Ombudsman brought legal action against Robert Maudsley, who runs a cattle feedlot west of Gympie, after he and his company underpaid six backpackers from Ireland and the UK a total of $38,254 between January 2014 and September 2015.
Straight up I will tell you that the title is attributed to Kate Miller-Heidke, singer songwriter. The classically trained Queensland born girl....This post is not about Kate but the concept and metaphor the song has evoked in relation to partnerships and collaborations in business. Read more.
The Chamber of Commerce and Industry Queensland (CCIQ) says the Federal Budget is critical for the Turnbull Government, urging the Treasurer to deliver for small business. Read more.
In today’s rough and tumble world, consumers have come to expect they will be let down by the companies they deal with. Have you ever been disappointed by a company or brand? Read more.
Hiring young people has many advantages if your workplace can be transformed into a learning workplace. You’ll soon discover how much young people want to secure their independence, make money and get into the workforce to start experiencing adult-life. Read more.