Branding is often a confusing subject because most people think that if they have a company logo and use the same colours in the logo throughout their business they can tick branding off their list. Read more.
What business task have you put on the back burner lately? Perhaps a more important question is: How much is neglecting that task costing you?
With the changes in the marketing landscape, in particular, in the way customers interact and engage with businesses and brands nowadays, it is more important than ever to be up to date with creative and innovative ways in which we could train our business DNA to become more customer-centric. Read more.
Many small and medium size businesses are struggling to keep customers flowing and returning in a highly competitive market. Today’s customer is far more discerning in choosing a brand or service. Read more.
Have you ever felt overwhelmed and lonely in your business and wished that you had someone to turn to for advice and support? Read more.
There is a lot of discussion about the wave of “Baby Boomers” who will be looking to sell their businesses in the next few years, in fact some estimates have the number as high as 700,000 businesses. Read more.
In 1894, Pierre de Coubertin proposed the slogan Faster, Higher, Stronger as communicating the ideals of the Olympics. In 2017, businesses face increasing competition to survive in their market and there is room for but a few. In this article, we’ll share five ways you can win gold in your marketplace.
The idea behind technology is that it is supposed to make our lives easier. However, too often it’s just an overwhelming source of frustration and well, expense. It is important to go into the field with a game plan, otherwise you will step into the stadium (or Google) and find yourself surely overwhelmed with every coach, fan and player (software apps and reviews) screaming at you... Read more.
Albert Einstein’s quote: “The definition of insanity is doing the same thing over and over again, but expecting different results” is well known. It’s what led him to his various discoveries. Einstein kept trying different things and it really is no different in business when it comes to making money. Read more.
Your accounting system should be providing you with useful information to assist you in managing and growing your business. Unfortunately, this may not be the case. Read more.
No matter what area of your life you examine, if you want to make a positive difference you need to learn the skill of INFLUENCE. Influence is the key to bringing others onboard, keeping them onboard and to removing resistance. Read more.
Do you recognise this experience?
Yesterday at work something happened that wasn’t particularly pleasant. Perhaps a customer complained or an employee phoned in sick unexpectedly and you were relying on them. Read more.
There are new rules coming into effect from 1 July 2017 and they will be severe for those who fall foul of the ATO’s requirements. The worst part of a default notice on your credit rating is that it stays on the credit report for five years. Read more.
Have you ever written something only to re-read it and realise you have no idea what you were on about, let alone your audience? Or do you just not even know how to get started writing your copy? Read more.
Who else here hates selling? I have no doubts most of you would have put up your hand because most people don’t enjoy the art of selling or being sold to. So, when it comes to your own business the last thing you want to do is to be selling, right! Read more.
If you’re not on Google, you may as well not be on the internet. Google suffered an outage for 5 minutes back in 2013 and it resulted in a drop of 40% in global internet traffic. To think that one company is responsible for almost half of the world's internet traffic, blows my mind. Read more.
Have you posted on one job board, waited for the applications to roll in, then were surprised to see that they, simply didn’t? Job boards are useful for increasing the visibility of job vacancies. However, this visibility is limited to active job seekers that happen to put in the right search terms. Read more.
Social media is a great innovation allowing businesses to expand their market reach and engage with new audiences. It allows businesses to connect with little or no marketing budget and opens up a new world of business like never before. Read more.
If you had the ability to travel back in time and adopt a business change before it swept through, would you do it? If you knew then what you know now about social media, would you have jumped in earlier? Read more.
When it came to communicating with his employees, the newly appointed CEO of an accounting firm adhered to a rather tight-lipped philosophy: “Only tell them what they need to know”.